Know who you are working with
There are many ways in which you can be assured of finding a top level digital marketing agency in London, and in this article we will look at just one aspect of the questions you need to ask to ensure you get the best experience. One of the key aspects of hiring a digital agency is knowing what goes on there, and one of the best ways to ensure you are on top of this aspect is to go and visit the offices of the digital agency as soon as you possibly can. It is vital that you do this, so you get a feel for how the agency works.
Many clients do this so they can put a face to the names behind the websites they have been trawling obsessively while aiming to locate a decent agency. Knowing who is there in the offices of the agency is actually quite a reassuring thing. You can identify who you are talking to during a phone call, and you can even get a sense of relief a you suddenly realise that you have met the person who is helping you with the work. And when you realise that the work you are trying to have done is aimed at helping to build your brand, which is important stuff.
So set up a meeting get down to the offices of a prospective digital agency that will be doing the work for you. If they are anything like the professionals they say they are, they will welcome you, and take you on a tour of the office as they ask for your business. This is where you have the opportunity to get to know how they operate. Are they as professional as you need them to be, or is there a culture of laziness and arrogance?
Believe it or not, you can identify the problems as you walk around the area. You can see who is working and who is simply playing busy. You can hear the discussions that go on and make your own decisions as regards the passion (or lack of it) that the agency has. All of this can be ascertained as you walk around the offices of the digital agency. So be sure to keep your eyes and ears open. If it helps, have a checklist of questions and points you need to ask yourself as you walk around and tick off the issues addressed.
The real issue
Then we come to the real issue that you need to be aware of. We are not saying this happens a lot but it happens enough o become a real problem if you are not careful. A number of agencies in the past have decided to grab an intern as soon as the client pays an advance, and then make the intern do all the work. This is not common anymore, but it doesn’t mean that it won’t happen to you. You can prevent it, as long as you bear in mind a few things before you sign any paperwork or start a project.
Ask to meet the person who is working on the project so you can get to know their background. This is vital, because it allows you to get a real feeling of the type of approach that is going to be followed. Meeting the person will allow you to form a picture of the working relationship you are going to have. Obviously, only accept the agency as a contract if you like the person they introduce you to. And then stipulate that you will only continue with the project if that person is working on your account.
Why be like this? Well, you need to know that someone qualified is working on your account. It cannot be any other way, because if they are not qualified, you have an account that has more harm done to it than good. If someone (like an intern) takes on your account and completely messes it up, the biggest burden will be borne by your company. The company will be the entity that suffers poor PR, and a general sense that you have no integrity. With shoddy work and a lack of focus, you are looking at a situation where your branding is compromised. That is something that companies take years to come out of, if they survive it at all.
To combat tis, do what we said. Make stipulations and stick to them. Ask for contracts, and generally make it clear that you are in control when it comes to tee pope working on your project. This way you get the best of the agency, and they then have the opportunity to forge a positive working relationship wit you. That counts a lot more than anything else in the long run.