Digital marketing is one of the most effective ways to get your company noticed and to build your brand. There are many techniques within the field of digital marketing, but generally speaking it involves marketing that is carried out online.
It uses the wide variety of marketing channels that can be found online, from blogging to other social media, and is usually carried out in-house. However, many companies are finding that if they approach a digital marketing agency in London, and if they find the right one, they can secure services that are much more effective than any in-house work could ever be. This leads to better branding, and much better ROI (return on investment).
But how do you actually choose a good digital marketing agency? It is important to be aware of some of the issues around that choice before you go ahead and start to pick out a shortlist.
One of the first things you can do is to ask for recommendations. You are bound to know somebody that has used a digital marketing agency in the past, or is using one right now. If you are able to secure a recommendation from someone that you know, this is infinitely preferable to trying to find an agency yourself. People tend to recommend only when they are happy with the results they have received, which means that you should be able to pretty much guarantee that you have the details of an effective and professional agency.
Go the referral route
Bearing in mind that it is much easier to not have to reinvent the wheel, it makes much more sense to seek out a trusted referral before you go out and try and find an agency yourself. It is certainly not impossible to find an agency yourself, but if you can simply everything through recommendation that is so much easier. So it is always worthwhile seeking recommendations first.
You can also take the completely online route and ask people on LinkedIn for recommendations. This particular platform has seen massive success in recent years, and the ability to liaise with real professionals in your industry is a key factor. If you don’t know anyone who has used a digital marketing agency before, you can always try LinkedIn, and the groups section, to ask around for any recommendations. Many different companies have followed this particular strategy in the past. It works because the people you talk to on LinkedIn are professionals just like you, and can understand your requirements. It is well worth looking at LinkedIn as a possible way forward if you are trying to find a digital marketing agency to help you with your marketing efforts. It is an underused resource still for many companies.
Then, if that kind of stuff fails, use Google. Google is fantastic for helping you to find reputable digital marketing agency support. You can make your search geographical so that you get a nice mix of companies and agencies from where you live. This also means that you can even visit some of them if you wish.
But of course the very best thing about Google is the fact that you can get reviews. Even if the agency hasn’t got many reviews, something will show up on Google that should give you a heads-up as regards the quality of the agency. This is invaluable if you are to get a real feel for the work they undertake and whether or not it could benefit you. Take the time to go through the reviews and sort out which companies will probably be a good fit for your project, and which companies will be a bit of a mess.
One final way of choosing a good digital marketing agency in London is to ask for an expression of interest. This is best done these days through social media according to abacus marketing. Many companies have placed a request for proposal (RFP) on their Twitter feeds for example, and have excellent responses. Make it clear what you want, and link back to your site if you need to, and gain expressions of interest this way. It works very effectively, and is sure to bring in plenty of positive responses from high quality agencies.
Generally speaking, choosing a good digital marketing agency in London is all about casting your net reasonably wide, and ensuring you are able to carry out some kind of research on various companies that offer the services you are interested in. The only way to be sure that you are getting a good set of responses is by looking into each company you come across, and seeking referrals if possible. But as this article shows, there are plenty of ways in which you can find a good agency to help.
This post was written by Paul Gordon of abacus marketing . If you require any assistance for digital marketing please contact us.